Samurai is a wonderfully executed student project from the Swedish design school Brobygrafiska. Students Fanny Lofvall, Nanna Basekay and Oliver Sjoqvist expanded upon a sushi concept and created lovely menus, innovative takeout packaging that uses chopsticks as the handle, interior restaurant direction, marketing suggestions, and a complimentary beer brand that takes inspiration from colorful Japanese culture and handwork. An energetic amorphous pattern is splashed upon each touchpoint, contrasted with a discernably Swedish sanserif typeface. The result is a beautiful brand that has oodles of personality without sacrificing organization and legibility.
Samurai Branding, Packaging and Art Direction by Fanny Lofvall, Nanna Basekay and Oliver Sjoqvist.
