Sal de Mar is a rather unusual case study since it’s a restaurant catering not to the tourist population of Cozumel, Mexico but to the mostly second-class locals of their community. The brand, which translates to Sea Salt, stays true to Cozumel’s island nature with a vibrant color palette that gives the consumers a wow factor once they enter through their unassuming front door. The logotype and brand support elements help to further amplify their humble mission with clean lines, ample negative space, and bright, energetic colors; a genuinely refreshing take on a local establishment.

Sal de Mar by Vegrande.