Relief speaks to a healthy, natural and carefree lifestyle via a set of organic, paper-cut illustrations and soft colors. The unique typography found in the wordmark showcases the brands’ whimsical flair, as does the unique mustache ‘clever spot’ in place of ‘cafe’. Floating compositions of illustration and type relay a sense of airiness, tying into the brand’s mission of providing relief and effortless health to its customers.

Relief Branding, Packaging and Art Direction by Estudio Yeye.