Sushi Daily makes handmade sushi in over 800 supermarkets overseas, but looking at the visual identity you wouldn’t think of it as your typical to-go sushi grocery kiosk. Without created a brand identity that tells the story of founder Kelly Choi and her dedication to bringing handmade sushi to the masses, personifying her with a whimsical illustration style. This new identity emphasizes careful craft and an authentic connection to Japan, represented by the use of Japanese Indigo blue.

Sushi Daily Branding & Illustration by Without Studio.