Design with delicious intent.™

Three Taverns Packaging by MUTI

Sour ales! Tart, fruity, and almost always a surprise to the taste buds, MUTI worked with Three Taverns to capitalize on the intrigue of their lacto-fermented brews with some good ol’ illustrations. These designs personifies each flavor with visuals that blend the 70s psychedelic movement with whimsical fantasy motifs and allows the customer to explore each can in detail with the clever use of ingredients and beautiful line work. The dark backgrounds and wonderfully set typography adds to the experience with the story of each beverage and also a place to rest the eyes after a journey through the seemingly endless swirls of color and ingredients.

Mistifying and intriguing. Three Taverns by MUTI.

 


Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).

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