Design with delicious intent.™

Coffee Point Branding & Art Direction by Olia...

Coffee Point Branding & Art Direction by Olia Marchenko

Straight-forward and utilitarian, Coffee Point’s brutalist aesthetic is a prime example of what can be done with just the fundamentals of graphic design: typography, grids, and materials. The intriguing character of this brand is created using awkwardly large typography with minimal weight variation typically found in legal/logistical documents in the early 80s. This aesthetic is then elevated with the pops of color, small illustrative elements, and a hole punch reward system to introduce a whimsical, organic element to this otherwise machine-like brand language.

Beautifully brutal. Coffee Point by Olia Marchenko.


Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).



G&G on the Gram