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Mildred’s Branding & Art Direction by D...

Mildred’s Branding & Art Direction by Design Ranch

Mildred’s coffee shop is like if a character piece took over the entire brand. Their loud, wholesome copy and a slew of cheerful illustrations flood every corner of their brand language to help the customer overcome their morning grogginess. While the classic, mono-line logotype establishes that they’re serious about their offerings, the overall tone is made approachable with the use of a bright palette, natural materials, copy, and bold compositions.

A coffee shop that brightens both mood and senses. Mildred’s by Design Ranch.


Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).

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