The concept around Hiatus Tequila is centered around the idea of space, like the kind of mental space and clarity that one tries to find while on a hiatus. As such, white space is a key feature through the visual language. The bottle, for example, features several stickers in a floating arrangement. When displayed in a backdrop of clear tequila, it creates the illusion that the labels are floating in space.
Hiatus Tequila Branding & Packaging by Lyon & Lyon.
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