Playing off the Ukrainian word for ice cream “Morozyvo”, Mo? is both a verbal invitation to get some ice cream and a light-hearted tagline that helps to define this easy-going brand. The rounded brand typography is wonderfully accented with product photography on their minimalist, joyful compositions. This aesthetic is further enhanced with a soft, yet varied palette that is made even more approachable with the use of natural, eco-friendly packaging.
Fun aesthetic wonderfully expressed with minimalism. Mo? by Spiilka Design Buro.