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Mo? Branding and Packaging by Spiilka Design Buro

Mo? Branding and Packaging by Spiilka Design Buro

Playing off the Ukrainian word for ice cream “Morozyvo”, Mo? is both a verbal invitation to get some ice cream and a light-hearted tagline that helps to define this easy-going brand. The rounded brand typography is wonderfully accented with product photography on their minimalist, joyful compositions. This aesthetic is further enhanced with a soft, yet varied palette that is made even more approachable with the use of natural, eco-friendly packaging.

Fun aesthetic wonderfully expressed with minimalism. Mo? by Spiilka Design Buro.


Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).

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