Yumee is a Montreal-based late night delivery service that started out delivering chocolate bars and chips to students staying up late. It grew rapidly thanks to a large audience of hungry night owls, and quickly expanded its offering into other late night snacks. It’s look didn’t quite keep up with its popularity, so the Small Monsters was tapped to re-envision the brand and it’s packaging. While most delivery services feature an understated brand to let the brand’s that they are supporting shine, Yumee’s look is fun, energetic and cheeky. One of the best parts of this rebrand is the copy written for it; take a minute to read through and try not to grin.
Yumee Late Night Delivery Service ReBranding by The Small Monsters.