The folklore around tequila is pretty unique; the ancients believed that the Gods sent down a lightning bolt to strike the heart of the agave plant and tequila was thusly born. Interabang took this divine inspiration and ran with it to create the visual identity for Black Fire; a new ‘shot drink’ (think Fireball) infused with natural coffee, tequila and chili. The logo captures tequila’s origin story, creating a visual link between the heaven-sent flames and the agave plant. The rest of the packaging builds on this story with an enigmatic, sacred-geometry inspired label, creating a mysterious and compelling bottle overall
Black Fire Tequila Branding & Packaging Design by Interabang.