Fort Louise is a vibrant neighborhood restaurant in East Nashville, Tennessee. Fuzzco was inspired by the restaurant itself, a quaint arts and crafts style ranch house with an interesting history and lots of soul. That, along with the eclectic menu informed the fun, technically loose approach to the identity. Embracing the laid-back vibe of the space, menu layouts are haphazardly arranged and filled with quirk. Words and images flow languorously, paying no mind to grid nor margin. In addition to a custom word mark and monogram, a series of hand-drawn India ink drawings was created to accompany the various printed ephemera within the Fort.
Fort Louise Restaurant Branding by Fuzzco.