Pléz is a Budapest based café and sandwich shop chain. They provide freshly prepared cafe food like sandwiches and salads, and feature organic juices and smoothies. The look overall is clean and streamlined; the brand doesn’t compete with the product in any way. Instead, it plays a supporting role and allows the food to play the leading role. A simple diagonal stripe pattern pulls together various forms of packaging, and simple monoline illustrations dot the menus to add personality. The full logotype features a fun catchphrase — Plez’d to see you — and this cheeky tone is carried through on other branded touchpoints, such as take out bags.
Plez Cafe Branding Design & Packaging Design by KissMiklos.