La Capital Tacos is an authentic taqueria located in the heart of Montreals Chinatown. Its branding reflects this interesting intersection between cuisine and location; their visual identity is speckled with Chinese characters in bright colors akin to what you would find in Mexico City. The rest of their look is clean, modern and fun. Their wordmark is reminiscent of hand-lettered signage, and the illustrations and secondary typography found elsewhere in the identity share this painterly texture. Another main component of the brand is the idea of exploration, represented by a paper plane. La Capital offers flights of different Mexican spirits (hence the paper plane) and encourages the guest to ‘explore’ the different tastes of Mexico’s regions.
La Capital Tacos Taqueria Branding by Le Billyclub.