Elektra is a Japanese-inspired ramen shop inspired by the cyberpunk aesthetic. It’s got a distinct Blade Runner, NeoToyko vibe; grungy yet futuristic, overflowing with visual noise and data and using a palette exclusively consisting of neon colors. Considering Elektra is based out of Brazil, the mix of English, Japanese and Portuguese creates an interesting effect; you can especially see the layers of language on the printed touchpoints, such as business cards and posters. However, even with three languages at work, Elektra’s visual language is doesn’t feel overbearingly packed with information. Cyberpunk, while heavily influenced by Japan and other Eastern cultures, has become a more mainstream theme as of late due to the global rate of technological advancement and the ever-present web. Elektra, to me, is an international take on the aesthetic/movement, what ever you want to call it. Sure, it feels a little themed at times but that’s part of what makes it a pretty immersive experience. Looking at the interiors that FatFace Studio consulted on, without physically being there you can tell that stepping into this restaurant would instantly transport you.
Elektra Ramen Bar Brand Identity by FatFace Studio.