The visual identity developed by The Colour Club for Dulwich Butchery is a mix of old and new; older, classic typography paired with modern almost-abstract illustrations of cuts of meat. The brand has a definite high-end feel to it; gold foil is used sparingly but effectively, and it’s easy to see the nicer paper stock used as stationary, and everything about the brand is done tastefully. Even the illustrations of meat are rendered beautifully, and that’s saying something considering meat tends to look pretty unappetizing in its raw form. The packaging, too, of their pickles, jams and chutneys is light and minimal, looking more like the label for some sort of cosmetic product than a jar of olives.
Dulwich Butchery Branding by The Colour Club.