BBQ various so much from country to country, and in the US, even from region to region. The Midwestern, in St.Louis, Missouri, focuses on the BBQ, people and culture found in the region its named after. Unlike most casual barbeque joints, the Midwestern features a sophisticated bar menu, resulting in a humble and unique descriptor for the restaurant: Meat & Drink. The team at AtomicDust was inspired by the hardworking, straightforward personalities found in the American midwest, and interpreted that into the visual language by using bold, clean lines and a simple color palette. A unique set of illustrations, representing Missouri’s state animals, classic midwestern foods, and camping staples are depicted in a classic style, elevating the look and feel.
The Midwestern BBQ Restaurant Branding by AtomicDust.