Pompoms is a fast-casual concept cooking up crispy twice-cooked french fries (or pomme frites if you fancy) with an array of toppings. French fries are considered a fun snack, and so Serious Studio created a not-so-serious brand and visual identity to match. The mascot for pompoms is an adorable little hedgehog, made of french fries. He adorns their badge and other print pieces, adding fun and flair to each touchpoint. The rest of the visual identity plays on a retro look and feel, wich chunky friendly slab serifs, a warm and inviting palette, and some reappropriated collaged imagery.
Pom Poms Restaurant Branding & Creative Direction by Serious Studio.