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Stoned Pizza Kitchen Branding & Art Direction...

Stoned Pizza Kitchen Branding & Art Direction by Mor8

A play on words for their Stone Mountain, Georgia location and also the preferred food of herbal enthusiasts, Stoned Pizza Kitchen takes the stereotypical imagery and color palette associated with stoner culture and elevates it to a fun, cohesive brand. The heavy usage of hand-set typography and outlandish illustrations on their collateral not only gives the brand an energetic notebook-doodle aesthetic but also a hand-crafted, detail-oriented atmosphere for their restaurant space. Their choice of bold and unapologetic brand elements is further amplified by their choice in location which is typically associated with more conservative visuals and aesthetics.

Breaking down barriers via location and design, Stoned Pizza Kitchen by Mor8.


Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).

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