Most days we’re featuring meticulously designed brands and their gorgeously arranged menu systems. Today, though, we’re focusing on a project that lets their visual language shine brightest across their marketing touchpoints. I’m not sure if House of Donuts is a real concept or a passion project by designers Mariana Font and Cesar Romero, but with the amount of energy and polish across the look, we felt it was worth featuring either way. House of Donuts seems to be a culinary spin on House of Blues, with each donut type being given the name of a famous blues musician with an accompanying ‘show poster’ to boot. Each poster’s headline is energetically designed to relay the vibe of the song it’s riffing on. The Louis, named after Louis Armstrong, features the headline ‘What a wonderful filling’, a spin on Armstrong’s ‘What a wonderful world’, and the wave stylizing of the text references the melodic nature of the song. In addition to these clever poster ads, the brand overall features colorful and playful patterning inspired by their donut offering. Punchy color and unforgettable type tie the whole thing together, with each touchpoint feeling vastly different from the next, giving each the ability to stand on their own.
House of Donuts Branding & Marketing by Mariana Font & Cesar Romero.
