Sincerely Sabella is a ready-to-drink blood orange Aperitivo spritz. It falls in line with a recent trend of RTD (ready-to-drink) canned cocktails but has a unique look compared to what is currently on the market. Robot Food took this as an opportunity to sell an attitude, not a drink, since canning a cocktail gives the consumer the freedom to enjoy their libation wherever they please. The can design embodies this confidence, with a bold look, bright stylized photography, and sharp copywriting.
Sincerely Sabella Branding & Packaging Design by Robot Food.