Jin Gin is a unique line of flavored gin’s, blending popular flavors from Portugal and South Africa across its different variants. The interesting flavors include rooibos tea, orange and honey; tomato and sweet piquant peppers; and honey and olives. Across its packaging, designer Daniel Ting Chong explores a complex visual system that designates the origins of the flavors with a colored bar across the top of each label. A blurred cloud of color represents the vapor distilling process of the product, with colors assigned to represent each flavor. These blurred clouds are used across marketing materials and additional touchpoints, tying the entire identity together and adding a street art lilt to the entire system.
Jin Gin Branding & Packaging Design by Daniel Ting Chong.