It all ties together. Somehow. Between the eclectic color palette, varied typography, and woodblock/tattoo flash sheet-style illustrations, Luminous managed to create a corporate brand language that can somehow be elegant, mysterious, and a rebel all at the same time. Their wildly varied use of texture, materials and visual treatment in a single package works and works well to convey the region and complexity of their coffee flavor profiles while still maintaining an overall aesthetic that is genuinely perplexing in the best way.
Taresso by Luminous Design Group.