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Taresso Corporate Identity by Luminous Design Grou...

Taresso Corporate Identity by Luminous Design Group

It all ties together. Somehow. Between the eclectic color palette, varied typography, and woodblock/tattoo flash sheet-style illustrations, Luminous managed to create a corporate brand language that can somehow be elegant, mysterious, and a rebel all at the same time. Their wildly varied use of texture, materials and visual treatment in a single package works and works well to convey the region and complexity of their coffee flavor profiles while still maintaining an overall aesthetic that is genuinely perplexing in the best way.

Taresso by Luminous Design Group.


Natalie is a graphic designer, illustrator, and generally awesome person at Vigor, a restaurant & beverage branding & marketing agency . She is passionate about branding and designs that create connections between people, communities, businesses, and new ideas, and is a dedicated, hard working designer with a sunny outlook and a knack for people. She enjoys late night road trips, knitting, making people laugh, and acquiring new accents.

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