The concrete jungle is often intimidating and daunting. In order to break this perception, Mucca worked closely with Danny Meyer to create an experience that softens the high-rise restaurant concept with a blend of playful slab serifs, soft curves, warm materials, and a welcoming pastel palette. Even with these design elements in play, this brand maintains a sense of elegance through clever use of line weight and gold accents which helps to bridge the gap between the stereotypes associated with skyscraper venues and approachable dining experiences.
Designed by Mucca.
