It’s not often that we feature cookbooks; I actually think this may be the first one. BUT, this cookbook by chef Eduardo ‘Lalo’ Garcia, designed by Blok Design, is too beautiful to not share. Named after chef Garcia’s restaurant Maximo Bistrot, Maximo reveals his practice, relationships, and daily life at the restaurant. The cover features a beautiful gold foil deboss of the title, running up the book in a gorgeous brushy script. Striking full-page photography accompanies each spread, either illustrating a recipe or serving as a visual aid to an article, creates a consistent rhythm throughout the tome. This rhythm is broken in the center of the book, however; the page color shifts from white to tan, and suddenly the photography is now rendered in an oceanic teal. I can’t tell from the case study what shift in the content is represented by this shift in the visuals, but the break is rather abrupt and the layouts more open. To me, this signals an introspective shift, but again, I can’t say for sure.
Maximo Cookbook Print Design by Blok Design.