With the boon of functional beverages on the market now, many of them tout being magical potions that can change your life with just a sip. ABJuice plays up this idea, wrapped in whimsical illustrated sleeves. The illustrations, by Salvatore Santaniello, are inspired by medieval illustrated manuscripts in their style. It’s a unique way to showcase the ingredients in any given bottle while creating engaging narrative scenes on each bottle.
ABJuice Packaging Design by Salvatore Santaniello.