Nomo is (or rather, was) a six month pop-up restaurant concept houses in Spanish restaurant. It drew from the Japanese ideology of mono no aware; a concept that refers to the ephemeral nature of beauty, encouraging a deep appreciation of the temporary. What better way than to capture this ideology than in a pop-up restaurant? Bravo worked closely with the head chef for Nomo to act as his mirror, showcasing the things he had collected throughout his life and reflecting his personality in each designed touchpoint. A beautiful detail that really speaks to the concept of mono no aware is what Bravo did with the restaurant’s interior. They created makeshift wallpaper by silkscreening old Japanese newspapers with the logo, emphasizing the transient nature of the concept while ingeniously covering up the space’s prior identity.
Nomo Izakaya Pop-up Restaurant Branding by Bravo.
