Simply Cook was releasing its subscription-based recipe kit for the first time into the retail space. As a native digital brand, they knew the importance of stepping into this market with a product and a package that reflected their values and proposition. That’s why Path in collaboration with B&B Studio developed these sets of unique and vibrant designs created for people that enjoy cooking in their everyday lives.
What makes this product so fascinating is not only the eye-catching packaging but the fact that every single step of the consumer journey was taken into account, having as an end goal to enhance the Simply Cook experience for all users. The strategy developed for this project is a great example of how as creatives, collaboration is an incredible tool we have to come up with the best possible result. While Path worked out on the functionality of the five-panel package, B&B worked on all the visuals aspects of it, but both agencies were working with the same objective in mind, to share Simply Cook’s story and experience in the most charming and fun way.