375°, located in the Lower East Side in New York City, uses a unique thrice-fried process for their signature fry product. Serious Studio took inspiration from the neighborhood vibe of the Lower East Side, visually translating its uncanny gritty charm and the restaurants’ simple premise into the identity. Inspired by local street art, 375 hopes to break a few rules while establishing itself as the best french fries in NYC. A litany of illustrations, each accompanied by a fry-tastic pun, covers every free area of each print piece. These illustrations also cover a wall on the restaurant’s interior as wheatpasted posters, creating a visual connection between the brand’s printed pieces and physical space.
375° Chicken & Fries Restaurant Branding, Environmental and Packaging Design by Serious Studio.