Rare Bird is a relaxed rooftop bar that plays host to a menagerie of personalities and uncaged spirits. The brand is delightfully quirky and bold, bursting with color and charming single-line illustrations. One beautiful detail not to missed can be found in the bar’s branded logotype, specifically the initial letter R. At first glance, the R can be a little hard to read, but upon seeing the monogram version, things become a little clearer. The R is really a long-beaked bird in profile, side-eyeing the viewer.
Rare Bird Bar Branding by Peck Design Associates.