Salt gets a bad rep. It may not be the sexiest spice, but Pure Diamond Salt Co. is looking to change that. The product, harvested by hand in Mexico, supposedly comes with certain health benefits, each highlighted on the salt’s packaging. Focusing on the concept of ‘purity’, the bag is/ designed in a streamlined and clean manner. Strong swaths of color are uninterrupted save for finely detailed patterns, abstractly representing the process of collecting the salt itself.
Pure Diamond Salt Co. Branding & Packaging Design by Brada.