There’s something about coffee that for some reason inspires us creatively in so many ways. Floral Blend is the culmination of that. Inspired in flowers and butterflies it feels more like a mystical and captivating story that is been told throughout the package. As butterflies seeking nectar and beauty, designer Lung-Hao Chiang hoped that people would have the same experience with this coffee, and an invitation to seek and discover new flavors, colors, and stories.
The way the patterns are treated within geometric figures give the feeling of butterflies that are fluttering around in the springtime, they are moving, exploring and the package is alive.
Floral Blend Coffee Packaging by Lung-Hao Chiang