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Flourist Rebranding by Glasfurd and Walker

Flourist Rebranding by Glasfurd and Walker

We love when brands care for more than simply profits when they care for the supply chain, where the product is coming from and where it is going. That is the case for Flourist, a Canadian fresh milled grains store, the only one that has 100% traceable grain sources.

Glasfurd & Walker did a complete rebranding and naming for this brand, giving it a visual identity that matched the heartbeat and purpose of Flourist. It exists to create awareness around the way humans interact with their food and its source. Using traditional and modern elements graphic elements, it’s new logo and packaging has a nostalgic and refined feel that honors the farmers and places where the grains came from.

Flourist by Glasfurd and Walker


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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