Flourist Rebranding by Glasfurd and Walker

We love when brands care for more than simply profits when they care for the supply chain, where the product is coming from and where it is going. That is the case for Flourist, a Canadian fresh milled grains store, the only one that has 100% traceable grain sources.

Glasfurd & Walker did a complete rebranding and naming for this brand, giving it a visual identity that matched the heartbeat and purpose of Flourist. It exists to create awareness around the way humans interact with their food and its source. Using traditional and modern elements graphic elements, it’s new logo and packaging has a nostalgic and refined feel that honors the farmers and places where the grains came from.

Flourist by Glasfurd and Walker

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