It’s hard to stand out as a new concept in a saturated market, especially in a product as longstanding and well known as fried chicken. This might be perhaps the number one challenge the food industry faces more and more every day. How can we make a restaurant experience memorable, engaging, and relevant? Even though the industry is indeed a little overwhelming it pushes creatives and restaurants to push the boundary lines further.
Bird Boss did that like a true boss. With a name like that the visual identity had to be as bold and sassy, and we are pleased to accept it is. This brand has a big personality and so does its personified character, fun and resolute this brand crosses the norm of typographical uses, color pallet, and visual elements; with a big variety of all the above, Bird Boss still feels like a cohesive and exciting brand that simply makes sense.
What we love the most is the flexibility and playfulness of this concept, wherever you look it seems you’re gonna find a new story, a new joke, or maybe just a cartoon that will for sure make you giggle. We all as creatives constantly strive to create things that are not just appealing but able to generate emotions and reactions in people and Bird Boss does exactly that.
This brand is truly as tasty as the food looks.
Bird Boss Fast Casual Restaurant Branding by Serious Studio