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The Underground Tacos Branding by Hannah Ream

The Underground Tacos Branding by Hannah Ream

It’s Tuesday and you all know what that means! Yes! TACO TUESDAY! That’s why today we bring you a fun and quirky Taco joint in New York City. Influenced by the underground punk rock scene in the city, The Underground borrows visual treatments to create a unique and off-the-wall brand. It’s easy to see the music poster influence, on the size and typographical treatment, as well as the newspaper inspiration. Another very unique element of the visual identity is the use of arrows and shapes that echos the city’s iconic public transportation that make it very uniquely a New York kinda place. 

The Underground Tacos Branding by Hannah Ream

 


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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