In today’s society with all the hustle and bustle eating real healthy food it’s getting harder and harder. Brands like Fruhi in Europe arise as an answer to the increasing need to nourish people’s bodies without compromising.
This brand is fresh and dynamic, always inviting you to taste the goodness of nature and have fun in the everyday flow of life. Their goal is to present fruit as a practical, fun, and healthy source of energy to help you get through the day full of vitality. The visual identity reflects that in the use of fragmented patterns that represent the flexibility and playfulness of the brand while the logo embodies boldness and momentum to keep moving forward.
Fruhi Packaging & Branding by Brandsummit Studio