We love when restaurant brands insert a bit of humanity into their stories by referencing real people. Mr. George is named after the restauranteur’s father, and the brand was designed to feel warm, friendly, and homely, evoking a sense of being a guest in their upscale family home. Because the menu is based on the owner’s experience of growing up in a multi-cultural family home, the brand at certain points feels a touch eclectic and exotic.
Mr. George Cafe Branding by Thought Fox Creative.
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