We all want to find those places in our cities that are havens for our spirits and our minds, places where we can rest, think, and breathe easy. The coffee shop ‘The Comma’ in Hồ Chí Minh City, is precisely that, a space where you can find yourself again in the company of friendly baristas and great coffee.
We love this brand personality, refined and elegant yet humble and playful. The use of a modern san-serif typography makes the brand feel minimalistic and refined but the use of grungy illustrations creates a contrast that lets the consumer know this place is approachable and authentic too. The Comma found a beautiful and appealing balance between those two visual languages and we are digging it.
The Comma Cafe Branding by Ly DH