Hubble Beer Packaging By Francesco Paternoster

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As we all get ready for the weekend, there’s nothing quite as refreshing for a summer evening than a cold beer and good design. And even though this might not be a real product right now, it might inspire us all to look for that one beer that’s going to make the weekend so much better. Designer Francesco Paternoster was inspired by the relationship between alchemy, illustration, and aero science, and he set his mind in understanding how these three things could relate and exist together in a package for an Italian beer. Borrowing from ancient prints from the seventeenth-century, the overall packaging depicts a universe where botanics, alchemy, and space interact in a fun and engaging way.

Hubble Packaging By Francesco Paternoster

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