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Hubble Beer Packaging By Francesco Paternoster

Hubble Beer Packaging By Francesco Paternoster

As we all get ready for the weekend, there’s nothing quite as refreshing for a summer evening than a cold beer and good design. And even though this might not be a real product right now, it might inspire us all to look for that one beer that’s going to make the weekend so much better. Designer Francesco Paternoster was inspired by the relationship between alchemy, illustration, and aero science, and he set his mind in understanding how these three things could relate and exist together in a package for an Italian beer. Borrowing from ancient prints from the seventeenth-century, the overall packaging depicts a universe where botanics, alchemy, and space interact in a fun and engaging way.

Hubble Packaging By Francesco Paternoster


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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