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Mucha Matcha Branding by Emblema Design Studio

Mucha Matcha Branding by Emblema Design Studio

Matcha is a thing right now so it is no surprise than more and more we see an increase in the number of new matcha places, but with that come a new set of challenges; how to stand out in a category that is booming and flourishing all around? Mucha Matcha is a brand that did it in a quite simple and beautiful way. The simplicity of the brand is balanced through the incredible amount of small little details that are meant to surprise and delight whenever discover. The use of different type treatments makes Mucha Matcha feel approachable, ownable, and playful; almost as if you never fully know what surprise awaits you in each cup, bag, or pastry. It is not very often we get to see a brand that has such a dynamic brand identity but we think Emblema did a great job at achieving this balance and fluidity and still make it fill on brand and part of a whole universe.

Mucha Matcha Branding by Emblema Design Studio


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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