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Oryx Coffee Roaster Branding by Guilherme Vissotto

Oryx Coffee Roaster Branding by Guilherme Vissotto

It’s Monday again and though we’re ready to take the week by the horns we could use a little caffeine kick. Oryx coffee is a brand from the United Arab Emirates whose main attributes are elegance, strength, and memorability. The head of an oryx is the icon that represents this brand, this animal embodies all of the previously mentioned attributes, and the geometric depiction gives the brand harmony and a sense of steadfast mindfulness. All of the brand identity is inspired by the desert and refinement and elegance of the oryx. The color palette, the sans serif modern type, and the geometric logotype coexist in a balance and refine packaging.

Oryx Coffee Roaster Branding by Guilherme Vissotto


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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