Play Brew Co Brewery Branding + Packaging by Alphabet

Play Brew Co is a Middlesbrough-based craft beer brand hell-bent on producing exhilarating beer with a nostalgic twist, born from the influential culture of the ’70s, ’80s and ’90s. Alphabet worked with Play Brew Co on creating their first range of special release beers, taking a unique, character-driven approach with each release. Each character is illustrated taking part in a different activity inspired by the flavor profile of the suds and, more specifically, the character of the hops in each can. I love the limited, punchy color palette of each can and the simple maximalism of each can. I also greatly appreciate the consistency that went into designing each of the marketing pieces associated with each release; it’s nice to see a concept carried through across multiple channels with the same designed intent.

Play Brew Co Brewery Branding + Packaging by Alphabet.


The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!