Play Brew Co is a Middlesbrough-based craft beer brand hell-bent on producing exhilarating beer with a nostalgic twist, born from the influential culture of the ’70s, ’80s and ’90s. Alphabet worked with Play Brew Co on creating their first range of special release beers, taking a unique, character-driven approach with each release. Each character is illustrated taking part in a different activity inspired by the flavor profile of the suds and, more specifically, the character of the hops in each can. I love the limited, punchy color palette of each can and the simple maximalism of each can. I also greatly appreciate the consistency that went into designing each of the marketing pieces associated with each release; it’s nice to see a concept carried through across multiple channels with the same designed intent.
Play Brew Co Brewery Branding + Packaging by Alphabet.