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Stranahan’s Whiskey Rebranding by The Made S...

Stranahan’s Whiskey Rebranding by The Made Shop

Yay! It’s the first Friday of the fall and we couldn’t be any more excited about it. That’s why we wanted to toast to that and get ourselves ready for the most wonderful season with Colorado’s first legal distillery, Stranahan’s Whiskey. The Made Shop was asked to reimagine this brand’s visual identity and elevate all their different touchpoints.
If this rebranding project doesn’t blow your mind completely I’m not sure what will. Starting by redesigning the label and logo, this team of creatives jumped to redefining this brand and the overall experience. They transformed the factory itself from just a production factory to a museum and whole Whiskey experience that generate an increase in sales that made them expand two so many other collateral pieces and two new product lines. The most incredible thing about this case study is how everything the creative process was so organic you can easily trace the thread and heartbeat of this brand throughout everything they are and communicate to their audience. We see in this project a great collaboration between clients and creatives and the potential projects have when they trust the group of creatives collaborating with them.
You can tell we are big fans of Stranahan’s Whiskey.

Stranahan’s Whiskey Rebranding by The Made Shop


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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