East Hampton Sandwich Co. is a top-ranked sandwich chain based out of Dallas, Texas. Designer Drew Roper was charged with evolving the identity forward, and did so with a suite of clean graphics, clean typography and detailed, sharp illustrations. There are lots of small gems here, waiting to be discovered. Gorgeous character-filled iconography by Ryan Paule, an easy to navigate menu board that makes ordering a breeze, and my favorite among them, a pattern made from a seal lockup for East Hampton’s Whoopie Pies.
East Hampton Sandwich Co Restaurant Brand Evolution by Drew Roper.