Milu is a contemporary fast-casual restaurant, offering traditional Chinese flavors with a modern twist that you can enjoy both in-restaurant and incorporate into your own cooking via their bespoke line of sauces and condiments. Milu was born of an enthusiastic exploration of Chinese regional cuisines and a desire to share its flavors and cultures. Saint Urbain was tasked with creating a modern, wholesome and unpretentious brand and looked to traditional Chinese illustration as a point of inspiration. Iterating on these illustrations with contemporary design considerations, the resulting visual identity is fun, whimsical, and bold. Milu is a beautiful case study that exhibits a wonderful balance between the loud and the still, the decorative and the utalitarian. The illustrations and patterns for Milu and big, bright, and attention-grabbing, drawing one’s eye immediately. These illustrations are thoughtfully placed and toned down as needed when the focus needs to shift to the highly-structured typographic layouts developed by Saint Urbane, drawing the eye to the important information but not distracting from it.
Milu Restaurant Branding & Packaging Design by Saint Urbain.