Hong Kong Sixties Restaurant Branding by Party Choi

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

Hong Kong Sixties’s visual identity system has a clean, sophisticated air to it. Gorgeous patternwork wraps each menu and board, setting the groundwork for the detailed, financially-inspired border treatments of the interior pages. I wasn’t able to find a whole lot of background regarding the rationale for the design choices made by Party Choi, so forgive me for taking some interpretive liberties. This project, to me, plays on the idea of eastern culture vs western culture, and the affluence of foreign money (or money in general) in Hong Kong. Divider pages within the menus feature beautifully rendered and historically informed illustrations of women surrounded by the kind of decoration you’d see on paper currency, dressed in a manner that I assume was popular in Hong Kong in the sixties.

Hong Kong Sixties Restaurant Branding by Party Choi.

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.