Rebranding could be one of the hardest things we can do as creatives. It’s one thing to come up with a whole new brand and another very different to work on rebranding, people tend to think because there is an existing brand it would make the process easier and quicker. But very opposite to that, when we rebrand we have to take into considerations way more restrictions. There has to be more in-depth research to understand how the consumers are currently interpreting the brand, what they like, and what don’t. That was the case for Andiamo Ristorante, an Italian Bistro that has been around since 1992. These folks have never invested any resources in branding or marketing and when they finally decided to do so, they called Superunion to help them get their brand visual identity and architecture. We think this is a good example of how a rebranding can look like, respecting the key elements and spirit of the old brand language.
Andiamo Ristorante Rebranding by Superunion