Bing Hause Coffee Branding by Meiwen See

Hello, 2021! We are excited about the beginning of a new year and all that comes with it. For our first showcase of the year, we mindfully picked a brand that reflects the mood with which we hope to start 2021. Bing Haus is a coffee shop in San Diego that is inspired by old-school Korea. This coffee shop is a space for people to slow down, breathe, be present, and reconnect with themselves through great drinks and desserts.

For the logotype, a clean sans serif was used, accompanied by retro monoline illustrations, and an earthly color palette; giving this coffee shop a thoughtful, minimal, and elegant vibe. We love the most about Bing Haus is that it inspires mindfulness without falling into any visual clichés. This brand is fun, engaging, contemporary, through the use of different typographies and type treatments the brand feels, engaging, authentic, and warm.

Bing Hause Branding by Meiwen See.

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