Mama Bear is a line of preserves that hopes to turn the jam industry upside down. Hoping to take a trendier approach that appealed to amateur foodies and professional chefs. Pairing a punchy, contemporary color palette with shapes and patterns inspired by mid-century design. The packaging design was kept simple and bold to stand out on the shelf. The use of handwritten typography alludes to the small-batch origins of the company. Each individual flavor stands out on its own with a bespoke color palette and illustration suite, but still works together cohesively as a brand overall.
Mama Bear Preserves Branding & Packaging by Turtle and Hare.