NORM Coffee House is a cafe in Glyfada, Greece that takes inspiration from the brand system of the London Underground. The design of the logotype features clean and sharp san serif typography, contained in a chained-circle container, inspired by the spoke-and-wheel structure that old-timey trains used as their means of movement. This circle (wheel) motif is used repeatedly throughout the identity, resembling bubbles as it appears sparingly across the brand. The classicly inspired palette of navy, gold and white contrasts beautifully with the sharp modern typography and design sensibilities, resulting in a timeless look.
NORM Coffee House Cafe Branding by Cursor Design Studio.